Consultation from Snyder Sports Audio
- Creation and Execution of Franchise-Branded 24-Hour Audio Channels
Utilizing emerging HD RADIO technology and bandwidth that currently exists on team websites and with mobile applications, SSA provides professional franchises and major collegiate athletic programs with the support necessary to research, develop and create franchise-controlled audio content. The key component of the new content is the establishment of media inventory and frequency to satisfy media-intensive sponsors and traditional radio advertisers.
- Development of PPM-Specific Play-by-Play and Sports Talk Sales Packaging
Utilizing a long-term relationship and consultation with Arbitron’s Sports Division, SSA Provides monthly PPM ratings assessment, monthly sales-staff webinars and supports with all radio play-by-play and sports-format related matters under the electronic measurement of Arbitron’s Portable People Meter.
- Format Branding and Sales Strategies
SSA provides professional sports franchises and sports radio stations across the US and Canada with an experienced, affordable, continuous and market-exclusive sales consulting option
- Play-by-Play Branding and Sales Strategies
SSA can apply nearly two decades of experience supporting stations with all aspects of broadcast rights management and revenue generation
- Industry Based Representation®
The Industry Based Representations (IBR) Radio Sales Structure identifies a means of radio advertising solicitation. Predicated on the delineation of accounts and responsibilities by categories (or industries), SSA principal Bob Snyder first developed IBR in 1993 to help young sports radio stations break away from a stifling radio industry paradigm----the premise that the organization of a station’s sales department best revolves around random assignment of accounts and advertising agency “lists”.
- Rights Negotiations
SSA advises both broadcasters and professional franchises with play-by-play rights negotiations and ensuing revenue growth strategies.
